http://www.emilyzaborniak.com Emily Zaborniak Mon, 30 Jan 2012 20:03:29 +0000 http://www.emilyzaborniak.com en http://www.emilyzaborniak.com/Walgreens http://www.emilyzaborniak.com/following/emilyzaborniak.com/Walgreens Mon, 30 Jan 2012 20:03:29 +0000 Emily Zaborniak 2627278 When Walgreens wanted to display their breadth of Valentine's Day gifts, we went beyond simply cataloguing them. We created a social experience to 'Play Cupid' with friends on Facebook. Users could select a scene, put their friends faces into the image and attach a gift for inspiration. Countless combinations of friends, pics and gifts made for a rich, multiple-use experience. <img src="http://payload16.cargocollective.com/1/0/14366/2627278/iChat Image1513591570.png" border="0" width="670" height="870" width_o="699" height_o="908" src_o="http://payload16.cargocollective.com/1/0/14366/2627278/iChat Image1513591570_o.png" align="left" /> <img src="http://payload16.cargocollective.com/1/0/14366/2627278/2_Step1_2.jpg" border="0" width="670" height="565" width_o="1075" height_o="908" src_o="http://payload16.cargocollective.com/1/0/14366/2627278/2_Step1_2_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/14366/2627278/2_Step3_4.jpg" border="0" width="670" height="527" width_o="1075" height_o="846" src_o="http://payload16.cargocollective.com/1/0/14366/2627278/2_Step3_4_o.jpg" align="left" /> Just a few examples of the scene and gift pairings. <img src="http://payload16.cargocollective.com/1/0/14366/2627278/Cards_4.jpg" border="0" width="670" height="860" width_o="1013" height_o="1301" src_o="http://payload16.cargocollective.com/1/0/14366/2627278/Cards_4_o.jpg" align="left" /> http://www.emilyzaborniak.com/Ballpark-Franks http://www.emilyzaborniak.com/following/emilyzaborniak.com/Ballpark-Franks Tue, 06 Sep 2011 21:43:09 +0000 Emily Zaborniak 1964351 Oh, QR Code, will you ever find a true purpose? With so many brands just slapping "Scan Me!" on their OOH and print, we wanted to make a truly interactive and purposeful experience for Ballpark Franks. Implementing a mini-campaign called THE GRILL CODE, our OOH posed a question to our target males. Users were then pinged with a quippy response straight from the mighty oracle of the "Grill Code" and rewarded with a coupon. If the user chose to split the frank, we called them out. Oh, no you didn't! <img src="http://payload.cargocollective.com/1/0/14366/1964351/Ballpark_Wrigley1.jpg" border="0" width="670" height="502" width_o="1067" height_o="800" src_o="http://payload.cargocollective.com/1/0/14366/1964351/Ballpark_Wrigley1_o.jpg" align="left" /> And we certainly weren't going to let them miss out. <img src="http://payload.cargocollective.com/1/0/14366/1964351/Ballpark_Wrigley2.jpg" border="0" width="670" height="740" width_o="932" height_o="1030" src_o="http://payload.cargocollective.com/1/0/14366/1964351/Ballpark_Wrigley2_o.jpg" align="left" /> In-store signage helped integrate other brands and promotions. <img src="http://payload.cargocollective.com/1/0/14366/1964351/Ballpark_Grill1.jpg" border="0" width="670" height="502" width_o="1067" height_o="800" src_o="http://payload.cargocollective.com/1/0/14366/1964351/Ballpark_Grill1_o.jpg" align="left" /> Ultimately, hoping the user would interact with both codes and redeem their mobile coupon. <img src="http://payload.cargocollective.com/1/0/14366/1964351/Ballpark_Grill2.jpg" border="0" width="670" height="740" width_o="932" height_o="1030" src_o="http://payload.cargocollective.com/1/0/14366/1964351/Ballpark_Grill2_o.jpg" align="left" /> http://www.emilyzaborniak.com/Things-I-Like http://www.emilyzaborniak.com/following/emilyzaborniak.com/Things-I-Like Mon, 13 Dec 2010 05:38:21 +0000 Emily Zaborniak 153664 Wearing jorts in a mass crowd of others who enjoy wearing jorts. <img src="http://payload.cargocollective.com/1/0/14366/153664/7329_1239372702120_1163345830_781008_6930553_n.jpg" border="0" width="604" height="453" width_o="604" height_o="453" src_o="http://payload.cargocollective.com/1/0/14366/153664/7329_1239372702120_1163345830_781008_6930553_n_o.jpg" align="left" /> Cracking my dog up with knock-knock jokes. <img src="http://payload.cargocollective.com/1/0/14366/153664/75772_450132595508_714600508_5760540_3252329_n.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload.cargocollective.com/1/0/14366/153664/75772_450132595508_714600508_5760540_3252329_n_o.jpg" align="left" /> Having allergic reactions to the grass while lying in the park. <img src="http://payload.cargocollective.com/1/0/14366/153664/4540_84236800508_714600508_2049525_517073_n.jpg" border="0" width="371" height="493" width_o="371" height_o="493" src_o="http://payload.cargocollective.com/1/0/14366/153664/4540_84236800508_714600508_2049525_517073_n_o.jpg" align="left" /> Using my magical powers to write my name in pink light. <img src="http://payload.cargocollective.com/1/0/14366/153664/n1163345830_388779_5052137.jpg" border="0" width="604" height="453" width_o="604" height_o="453" src_o="http://payload.cargocollective.com/1/0/14366/153664/n1163345830_388779_5052137_o.jpg" align="left" /> Climbing trees in outfits not made for tree-climbing. <img src="http://payload.cargocollective.com/1/0/14366/153664/6015_118945539518_526909518_2169186_4156432_n.jpg" border="0" width="604" height="453" width_o="604" height_o="453" src_o="http://payload.cargocollective.com/1/0/14366/153664/6015_118945539518_526909518_2169186_4156432_n_o.jpg" align="left" /> Noting how all palm trees stand like awkward teenagers. <img src="http://payload.cargocollective.com/1/0/14366/153664/9522_147515160508_714600508_2865867_2421454_n.jpg" border="0" width="453" height="604" width_o="453" height_o="604" src_o="http://payload.cargocollective.com/1/0/14366/153664/9522_147515160508_714600508_2865867_2421454_n_o.jpg" align="left" /> Dancing like a 90s icon. <img src="http://payload.cargocollective.com/1/0/14366/153664/n714600508_1301587_1278.jpg" border="0" width="453" height="604" width_o="453" height_o="604" src_o="http://payload.cargocollective.com/1/0/14366/153664/n714600508_1301587_1278_o.jpg" align="left" /> Convincing myself that this clown won't come alive at night to kill me. <img src="http://payload.cargocollective.com/1/0/14366/153664/4882_89380855508_714600508_2126104_584787_n-1.jpg" border="0" width="487" height="365" width_o="487" height_o="365" src_o="http://payload.cargocollective.com/1/0/14366/153664/4882_89380855508_714600508_2126104_584787_n-1_o.jpg" align="left" /> Laughing. <img src="http://payload.cargocollective.com/1/0/14366/153664/2866_1156675274736_1163345830_472752_1295235_n.jpg" border="0" width="604" height="453" width_o="604" height_o="453" src_o="http://payload.cargocollective.com/1/0/14366/153664/2866_1156675274736_1163345830_472752_1295235_n_o.jpg" align="left" /> http://www.emilyzaborniak.com/We-Be-Bloggin http://www.emilyzaborniak.com/following/emilyzaborniak.com/We-Be-Bloggin Mon, 13 Dec 2010 05:36:56 +0000 Emily Zaborniak 670137 Don't roll your eyes. What copywriter doesn't have a blog? Here's mine. Click image to succumb to the blogosphere. <img src="http://payload.cargocollective.com/1/0/14366/670137/Picture 8.png" border="0" width="670" height="456" width_o="1275" height_o="869" src_o="http://payload.cargocollective.com/1/0/14366/670137/Picture 8_o.png" align="left" /> http://www.emilyzaborniak.com/Feeling-Cement-imental http://www.emilyzaborniak.com/following/emilyzaborniak.com/Feeling-Cement-imental Sun, 12 Dec 2010 23:15:57 +0000 Emily Zaborniak 852813 Capturing the poeticism of Los Angeles and Chicago (the cities i've called home) one step at a time. Full album here. <img src="http://payload.cargocollective.com/1/0/14366/852813/68235_465092735508_714600508_5967499_7089232_n.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload.cargocollective.com/1/0/14366/852813/68235_465092735508_714600508_5967499_7089232_n_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14366/852813/154802_465093090508_714600508_5967509_7168545_n.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload.cargocollective.com/1/0/14366/852813/154802_465093090508_714600508_5967509_7168545_n_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14366/852813/156916_465092895508_714600508_5967504_2221725_n.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload.cargocollective.com/1/0/14366/852813/156916_465092895508_714600508_5967504_2221725_n_o.jpg" align="left" /> http://www.emilyzaborniak.com/KSwiss http://www.emilyzaborniak.com/following/emilyzaborniak.com/KSwiss Tue, 13 Jul 2010 17:13:40 +0000 Emily Zaborniak 509855 When KSwiss wanted a micosite to launch their new running shoe Tubes, the product became our muse. Imagine that, huh? Utilizing the design motif of Tubes' cylinders, we created a fun exploratory porthole-esque site that highlights the shoes' best features. Click the image to see for yourself. <img src="http://payload.cargocollective.com/1/0/14366/509855/Tubes01.jpg" border="0" width="670" height="578" width_o="670" height_o="578" src_o="http://payload.cargocollective.com/1/0/14366/509855/Tubes01_o.jpg" align="left" /> Carrying the theme through to mobile, we offered a TubeSnap iphone app that takes fisheye lens photos. Users can share with other Tubes lovers and view their galleries. <img src="http://payload.cargocollective.com/1/0/14366/509855/Tubes15.jpg" border="0" width="670" height="539" width_o="670" height_o="539" src_o="http://payload.cargocollective.com/1/0/14366/509855/Tubes15_o.jpg" align="left" /> http://www.emilyzaborniak.com/NBC-Universal http://www.emilyzaborniak.com/following/emilyzaborniak.com/NBC-Universal Wed, 18 Nov 2009 04:11:11 +0000 Emily Zaborniak 152183 When premiering Bravo's newest fashion show, you can't be anything short of fabulous. Multiple rich media units introduced users to the show's contestants and allowed them to scroll through their bios. Here are a couple of the units. Example 1: 728x90 Rich Expandable Leaderboard animates in. <img src="http://payload.cargocollective.com/1/0/14366/152183/Picture 6.png" border="0" width="670" height="85" width_o="732" height_o="93" src_o="http://payload.cargocollective.com/1/0/14366/152183/Picture 6_o.png" align="left" /> Initial images compress into a whimsical hanger. <img src="http://payload.cargocollective.com/1/0/14366/152183/Picture 7.png" border="0" width="670" height="80" width_o="725" height_o="87" src_o="http://payload.cargocollective.com/1/0/14366/152183/Picture 7_o.png" align="left" /> All the contestants roll out with a swaying motion. <img src="http://payload.cargocollective.com/1/0/14366/152183/Picture 11.png" border="0" width="670" height="80" width_o="721" height_o="87" src_o="http://payload.cargocollective.com/1/0/14366/152183/Picture 11_o.png" align="left" /> Upon expansion, users can watch the trailer and interact with the portraits. <img src="http://payload.cargocollective.com/1/0/14366/152183/Picture 12.png" border="0" width="670" height="248" width_o="726" height_o="269" src_o="http://payload.cargocollective.com/1/0/14366/152183/Picture 12_o.png" align="left" /> Once a portrait is clicked, a clothing tag comes out with bio copy describing their personality. <img src="http://payload.cargocollective.com/1/0/14366/152183/Picture 17.png" border="0" width="670" height="245" width_o="721" height_o="264" src_o="http://payload.cargocollective.com/1/0/14366/152183/Picture 17_o.png" align="left" /> Every line combines a characteristic of fashion with the contestant's current career. <img src="http://payload.cargocollective.com/1/0/14366/152183/Picture 18.png" border="0" width="670" height="244" width_o="724" height_o="264" src_o="http://payload.cargocollective.com/1/0/14366/152183/Picture 18_o.png" align="left" /> Example 2: Page Takeover Triggered by an MPU, a hanger rack barrels across the page, displaying show info. Depending on which CTA is clicked, the images either flip and turn into a video player or more contestants roll out. The same clothing tag copy motif introduces the characters. <img src="http://payload.cargocollective.com/1/0/14366/152183/LML00.jpg" border="0" width="670" height="425" width_o="670" height_o="425" src_o="http://payload.cargocollective.com/1/0/14366/152183/LML00_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14366/152183/LML02.jpg" border="0" width="670" height="507" width_o="670" height_o="507" src_o="http://payload.cargocollective.com/1/0/14366/152183/LML02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14366/152183/LML03.jpg" border="0" width="670" height="507" width_o="670" height_o="507" src_o="http://payload.cargocollective.com/1/0/14366/152183/LML03_o.jpg" align="left" /> http://www.emilyzaborniak.com/Agility-Logistics-Signatures http://www.emilyzaborniak.com/following/emilyzaborniak.com/Agility-Logistics-Signatures Wed, 18 Nov 2009 04:09:00 +0000 Emily Zaborniak 152311 The Agility SIGNATURES campaign tried to shake the hand of every fitting B2B client out there with global television, print, online and OOH. However, some of my favorite appearances came in very unexpected places like illegal conference-advertising, screensavers, language tools and desktop widgets. International broadcast on a small budget. Agility "Signatures" from Emily Zaborniak on Vimeo. At the annual CSCMP conference, the biggest names in logistics gather to talk shop. It's against board rules to advertise there, but we found our way around that. Taxi tops outside the conference center showcased personal service through chauffeuring and messaging. We even made logo air-fresheners. <img src="http://payload.cargocollective.com/1/0/14366/152311/Agility Cabs.JPG" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14366/152311/Agility Cabs_o.JPG" align="left" /> On the back of every receipt, we printed this question. And as it turns out, our avant-garde attitude was reprimanded by the head of CSCMP. Who knew logistics was so BADASS!? <img src="http://payload.cargocollective.com/1/0/14366/152311/agility02.jpg" border="0" width="578" height="430" width_o="578" height_o="430" src_o="http://payload.cargocollective.com/1/0/14366/152311/agility02_o.jpg" align="left" /> In addition to a screen saver, and a language translation tool, we built a time zone widget for Agility employees. Its customizable settings helped them to better serve their clients in different hemispheres. <img src="http://payload.cargocollective.com/1/0/14366/152311/agility01.jpg" border="0" width="670" height="425" width_o="670" height_o="425" src_o="http://payload.cargocollective.com/1/0/14366/152311/agility01_o.jpg" align="left" /> http://www.emilyzaborniak.com/The-Second-City http://www.emilyzaborniak.com/following/emilyzaborniak.com/The-Second-City Tue, 17 Nov 2009 22:29:11 +0000 Emily Zaborniak 151843 Sometimes you just gotta have a laugh. After taking Second City classes in Hollywood, I was both terrified and further encouraged to wholeheartedly entertain people (and, you know, make some posters, too). <img src="http://payload.cargocollective.com/1/0/14366/151843/Second01.jpg" border="0" width="670" height="859" width_o="670" height_o="859" src_o="http://payload.cargocollective.com/1/0/14366/151843/Second01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14366/151843/Second02.jpg" border="0" width="670" height="859" width_o="670" height_o="859" src_o="http://payload.cargocollective.com/1/0/14366/151843/Second02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14366/151843/Second03.jpg" border="0" width="670" height="859" width_o="670" height_o="859" src_o="http://payload.cargocollective.com/1/0/14366/151843/Second03_o.jpg" align="left" /> http://www.emilyzaborniak.com/Princess-Cruises-Destination http://www.emilyzaborniak.com/following/emilyzaborniak.com/Princess-Cruises-Destination Tue, 17 Nov 2009 22:22:38 +0000 Emily Zaborniak 151831 In this simple, 40k-standard-banner campaign, we promoted multiple destinations by using hardworking, emotive lines and the client's image library. <img src="http://payload.cargocollective.com/1/0/14366/151831/Picture 21.png" border="0" width="433" height="464" width_o="433" height_o="464" src_o="http://payload.cargocollective.com/1/0/14366/151831/Picture 21_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/14366/151831/Picture 22.png" border="0" width="432" height="463" width_o="432" height_o="463" src_o="http://payload.cargocollective.com/1/0/14366/151831/Picture 22_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/14366/151831/Picture 23.png" border="0" width="561" height="260" width_o="561" height_o="260" src_o="http://payload.cargocollective.com/1/0/14366/151831/Picture 23_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/14366/151831/Picture 24.png" border="0" width="670" height="171" width_o="763" height_o="195" src_o="http://payload.cargocollective.com/1/0/14366/151831/Picture 24_o.png" align="left" />