http://www.emilyzaborniak.com Emily Zaborniak Tue, 13 Jul 2010 17:13:40 +0000 http://www.emilyzaborniak.com en http://www.emilyzaborniak.com/509855/KSwiss http://www.emilyzaborniak.com/509855/KSwiss Tue, 13 Jul 2010 17:13:40 +0000 Emily Zaborniak 509855 To launch KSwiss' unique new shoe, Tubes, we created a one-of-a-kind website experience. Utilizing the motif of Tubes' cylinders, we designed a fun, exploratory porthole-esque microsite that highlights Tubes' features. Click the image to check it out. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/509855/Tubes01.jpg" border="0" width="670" height="578" align="left" /> Carrying the theme through to mobile, we offered a TubeSnap iphone app that takes fisheye lens photos. Users can share with other Tubes lovers and view their galleries. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/509855/Tubes15.jpg" border="0" width="670" height="539" align="left" /> http://www.emilyzaborniak.com/509855/KSwiss http://www.emilyzaborniak.com/157196/Contact-Me http://www.emilyzaborniak.com/157196/Contact-Me Sun, 22 Nov 2009 04:09:38 +0000 Emily Zaborniak 157196 Long live internet stalking. Twitter Facebook LinkedIn 310.463.1941 zaborniak29@yahoo.com http://www.emilyzaborniak.com/157196/Contact-Me http://www.emilyzaborniak.com/153664/Things-I-Like http://www.emilyzaborniak.com/153664/Things-I-Like Thu, 19 Nov 2009 02:59:22 +0000 Emily Zaborniak 153664 Wearing jorts in a mass crowd of others who enjoy wearing jorts. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/153664/7329_1239372702120_1163345830_781008_6930553_n.jpg" border="0" width="604" height="453" align="left" /> Claiming this adorable dog is my dog. Photos by: http://fstopinertia.com/. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/153664/Red-433x600.jpg" border="0" width="433" height="600" align="left" /> Having allergic reactions to the grass while lying in the park. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/153664/4540_84236800508_714600508_2049525_517073_n.jpg" border="0" width="371" height="493" align="left" /> Using my magical powers to write my name in pink light. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/153664/n1163345830_388779_5052137.jpg" border="0" width="604" height="453" align="left" /> Climbing trees in outfits not made for tree-climbing. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/153664/6015_118945539518_526909518_2169186_4156432_n.jpg" border="0" width="604" height="453" align="left" /> Being taken far, far out of my comfort zone. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/153664/2649_1138448659082_1163345830_417715_1316187_n.jpg" border="0" width="604" height="453" align="left" /> Noting how all palm trees stand like awkward teenagers. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/153664/9522_147515160508_714600508_2865867_2421454_n.jpg" border="0" width="453" height="604" align="left" /> Dancing like a 90s icon. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/153664/n714600508_1301587_1278.jpg" border="0" width="453" height="604" align="left" /> Convincing myself that this clown won't come alive at night to kill me. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/153664/4882_89380855508_714600508_2126104_584787_n-1.jpg" border="0" width="487" height="365" align="left" /> Laughing. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/153664/2866_1156675274736_1163345830_472752_1295235_n.jpg" border="0" width="604" height="453" align="left" /> http://www.emilyzaborniak.com/153664/Things-I-Like http://www.emilyzaborniak.com/152183/NBC-Universal http://www.emilyzaborniak.com/152183/NBC-Universal Wed, 18 Nov 2009 04:11:11 +0000 Emily Zaborniak 152183 When premiering Bravo's newest fashion show, you can't be anything short of fabulous. Multiple rich media units introduced users to the show's contestants and allowed them to scroll through their bios. Here are a couple of the units. Example 1: 728x90 Rich Expandable Leaderboard animates in. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/152183/Picture 6.png" border="0" width="670" height="85" align="left" /> Initial images compress into a whimsical hanger. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/152183/Picture 7.png" border="0" width="670" height="80" align="left" /> All the contestants roll out with a swaying motion. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/152183/Picture 11.png" border="0" width="670" height="80" align="left" /> Upon expansion, users can watch the trailer and interact with the portraits. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/152183/Picture 12.png" border="0" width="670" height="248" align="left" /> Once a portrait is clicked, a clothing tag comes out with bio copy describing their personality. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/152183/Picture 17.png" border="0" width="670" height="245" align="left" /> Every line combines a characteristic of fashion with the contestant's current career. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/152183/Picture 18.png" border="0" width="670" height="244" align="left" /> Example 2: Page Takeover Triggered by an MPU, a hanger rack barrels across the page, displaying show info. Depending on which CTA is clicked, the images either flip and turn into a video player or more contestants roll out. The same clothing tag copy motif introduces the characters. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/152183/LML00.jpg" border="0" width="670" height="425" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/152183/LML02.jpg" border="0" width="670" height="507" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/152183/LML03.jpg" border="0" width="670" height="507" align="left" /> http://www.emilyzaborniak.com/152183/NBC-Universal http://www.emilyzaborniak.com/152311/Agility-Logistics-Signatures http://www.emilyzaborniak.com/152311/Agility-Logistics-Signatures Wed, 18 Nov 2009 04:09:00 +0000 Emily Zaborniak 152311 The Agility SIGNATURES campaign tried to shake the hand of every fitting B2B client out there with global television, print, online and OOH. However, some of my favorite appearances came in very unexpected places like illegal conference-advertising, screensavers, language tools and desktop widgets. International broadcast on a small budget. Agility "Signatures" from Emily Zaborniak on Vimeo. At the annual CSCMP conference, the biggest names in logistics gather to talk shop. It's against board rules to advertise there, but we found our way around that. Taxi tops outside the conference center showcased personal service through chauffeuring and messaging. We even made logo air-fresheners. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/152311/Agility Cabs.JPG" border="0" width="670" height="502" align="left" /> On the back of every receipt, we printed this question. And as it turns out, our avant-garde attitude was reprimanded by the head of CSCMP. Who knew logistics was so BADASS!? <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/152311/agility02.jpg" border="0" width="578" height="430" align="left" /> In addition to a screen saver, and a language translation tool, we built a time zone widget for Agility employees. Its customizable settings helped them to better serve their clients in different hemispheres. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/152311/agility01.jpg" border="0" width="670" height="425" align="left" /> http://www.emilyzaborniak.com/152311/Agility-Logistics-Signatures http://www.emilyzaborniak.com/151843/The-Second-City http://www.emilyzaborniak.com/151843/The-Second-City Tue, 17 Nov 2009 22:29:11 +0000 Emily Zaborniak 151843 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151843/Second01.jpg" border="0" width="670" height="859" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151843/Second02.jpg" border="0" width="670" height="859" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151843/Second03.jpg" border="0" width="670" height="859" align="left" /> http://www.emilyzaborniak.com/151843/The-Second-City http://www.emilyzaborniak.com/151831/Princess-Cruises-Destination http://www.emilyzaborniak.com/151831/Princess-Cruises-Destination Tue, 17 Nov 2009 22:22:38 +0000 Emily Zaborniak 151831 In this simple, 40k-standard-banner campaign, we promoted multiple destinations by using hardworking, emotive lines and the client's image library. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151831/Picture 21.png" border="0" width="433" height="464" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151831/Picture 22.png" border="0" width="432" height="463" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151831/Picture 23.png" border="0" width="561" height="260" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151831/Picture 24.png" border="0" width="670" height="171" align="left" /> http://www.emilyzaborniak.com/151831/Princess-Cruises-Destination http://www.emilyzaborniak.com/151829/Agency-Promo http://www.emilyzaborniak.com/151829/Agency-Promo Tue, 17 Nov 2009 22:21:22 +0000 Emily Zaborniak 151829 Instead of a stuffy holiday party invitation, we built a microsite filled with Public Service Announcements featuring Ignited employees. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151829/xmas01.jpg" border="0" width="670" height="578" align="left" /> Magic from Emily Zaborniak on Vimeo. Zombies from Emily Zaborniak on Vimeo. Safe Dress from Emily Zaborniak on Vimeo. Buffet Watcher from Emily Zaborniak on Vimeo. Decorum from Emily Zaborniak on Vimeo. http://www.emilyzaborniak.com/151829/Agency-Promo http://www.emilyzaborniak.com/151765/NC-Soft-Aion http://www.emilyzaborniak.com/151765/NC-Soft-Aion Tue, 17 Nov 2009 22:06:39 +0000 Emily Zaborniak 151765 To launch NC Soft's latest MMO, the WORLD DIVIDED campaign lit a fuse between two warring races. Print ads ran in dueling executions and each faction spouted off threats. Proof that people like a little drama? Pre-sale orders topped 600,000. Opposing teaser print and OOH brandished war's beautiful carnage. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151765/AionWhite.jpg" border="0" width="457" height="600" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151765/AionBlack_1.jpg" border="0" width="457" height="600" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151765/AionOOH.jpg" border="0" width="600" height="370" align="left" /> Launch print began to delve into the game's rich lore via smack talk. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151765/AsmoSprd_r9_Web_o.jpg" border="0" width="670" height="450" align="left" /> Headline: THE FORGOTTEN NEVER FORGIVE. Body Copy: Few are brave enough to traverse our shattered world. Yet in the shadows, the Asmodians have found strength. Now we shall reclaim this land from the arrogant creatures that inhabit it, and experience life beyond the darkness. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151765/AION-Elyos_r8_Web_o.jpg" border="0" width="670" height="450" align="left" /> Headline: THEY WERE WARNED NOT TO MISTAKE GRACE FOR WEAKNESS. Body Copy: This world is our paradise, and the Elyos will stop at nothing to protect its boundless wonder. Showing no mercy, we will guard our skies and rid our kingdom of every vile creature that infests it. Feathers rained over gaming sites as a consequence of aerial combat. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151765/Ign_ion_1.jpg" border="0" width="670" height="578" align="left" /> A roadblock acted as cages for amped up warriors. Once released, they engaged in battle. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151765/Ign_ion3.jpg" border="0" width="670" height="600" align="left" /> Ambient pulled gamers into the center of the races' hatred. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151765/Ambient_AllUp_o.jpg" border="0" width="670" height="469" align="left" /> *WINNER of MI6 AWARDS FOR: BEST PRINT CAMPAIGN BEST PRINT AD BEST COPYWRITING http://www.emilyzaborniak.com/151765/NC-Soft-Aion http://www.emilyzaborniak.com/151723/Princess-Cruises-Moments http://www.emilyzaborniak.com/151723/Princess-Cruises-Moments Tue, 17 Nov 2009 21:56:28 +0000 Emily Zaborniak 151723 Every Princess passenger experiences it----the moment when they realize they're finally on vacation. The MOMENTS OF ESCAPE brand campaign captured this sentiment with headlines written to feel like personal quotes. The kinetic-type banners led to customized landing pages, featuring real passenger testimonials shot on ship. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151723/princess_oasis_banner.jpg" border="0" width="670" height="600" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151723/princess_food_banner_2.jpg" border="0" width="670" height="600" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151723/princess_piazza_banner_2.jpg" border="0" width="670" height="600" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151723/princess_muts_banner_2.jpg" border="0" width="670" height="600" align="left" /> Based on the banner clicked, users were led to a tailored landing page and video wall for a seamless experience. The videos showed short snippets of passengers describing their favorite moments of escape. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/14366/151723/princess_video_wall-3.jpg" border="0" width="670" height="720" align="left" /> http://www.emilyzaborniak.com/151723/Princess-Cruises-Moments