To launch KSwiss' unique new shoe, Tubes, we created a one-of-a-kind website experience. Utilizing the motif of Tubes' cylinders, we designed a fun, exploratory porthole-esque microsite that highlights Tubes' features. Click the image to check it out.



Carrying the theme through to mobile, we offered a TubeSnap iphone app that takes fisheye lens photos. Users can share with other Tubes lovers and view their galleries.