Agility Logistics/ "Signatures"
The Agility SIGNATURES campaign tried to shake the hand of every fitting B2B client out there with global television, print, online and OOH. However, some of my favorite appearances came in very unexpected places like illegal conference-advertising, screensavers, language tools and desktop widgets.
International broadcast on a small budget.
At the annual CSCMP conference, the biggest names in logistics gather to talk shop. It's against board rules to advertise there, but we found our way around that. Taxi tops outside the conference center showcased personal service through chauffeuring and messaging. We even made logo air-fresheners.
On the back of every receipt, we printed this question. And as it turns out, our avant-garde attitude was reprimanded by the head of CSCMP. Who knew logistics was so BADASS!?
In addition to a screen saver, and a language translation tool, we built a time zone widget for Agility employees. Its customizable settings helped them to better serve their clients in different hemispheres.
International broadcast on a small budget.
Agility "Signatures" from Emily Zaborniak on Vimeo.
At the annual CSCMP conference, the biggest names in logistics gather to talk shop. It's against board rules to advertise there, but we found our way around that. Taxi tops outside the conference center showcased personal service through chauffeuring and messaging. We even made logo air-fresheners.
On the back of every receipt, we printed this question. And as it turns out, our avant-garde attitude was reprimanded by the head of CSCMP. Who knew logistics was so BADASS!?
In addition to a screen saver, and a language translation tool, we built a time zone widget for Agility employees. Its customizable settings helped them to better serve their clients in different hemispheres.