NBC Universal
When premiering Bravo's newest fashion show, you can't be anything short of fabulous. Multiple rich media units introduced users to the show's contestants and allowed them to scroll through their bios. Here are a couple of the units.
Example 1: 728x90 Rich Expandable
Leaderboard animates in.
Initial images compress into a whimsical hanger.
All the contestants roll out with a swaying motion.
Upon expansion, users can watch the trailer and interact with the portraits.
Once a portrait is clicked, a clothing tag comes out with bio copy describing their personality.
Every line combines a characteristic of fashion with the contestant's current career.
Example 2: Page Takeover
Triggered by an MPU, a hanger rack barrels across the page, displaying show info. Depending on which CTA is clicked, the images either flip and turn into a video player or more contestants roll out. The same clothing tag copy motif introduces the characters.
Example 1: 728x90 Rich Expandable
Leaderboard animates in.
Initial images compress into a whimsical hanger.
All the contestants roll out with a swaying motion.
Upon expansion, users can watch the trailer and interact with the portraits.
Once a portrait is clicked, a clothing tag comes out with bio copy describing their personality.
Every line combines a characteristic of fashion with the contestant's current career.
Example 2: Page Takeover
Triggered by an MPU, a hanger rack barrels across the page, displaying show info. Depending on which CTA is clicked, the images either flip and turn into a video player or more contestants roll out. The same clothing tag copy motif introduces the characters.