Every Princess passenger experiences it----the moment when they realize they're finally on vacation. The MOMENTS OF ESCAPE brand campaign captured this sentiment with headlines written to feel like personal quotes. The kinetic-type banners led to customized landing pages, featuring real passenger testimonials shot on ship.



Based on the banner clicked, users were led to a tailored landing page and video wall for a seamless experience. The videos showed short snippets of passengers describing their favorite moments of escape.