Mitsubishi
For an auto-manufacturer that believes in MPH over MPG, we buckled our seat-belts and went FULL SPEED AHEAD.
Wild postings helped viewers to locate dealerships.
Ambient street graphics rallied drivers around the campaign.
A social networking site that logged "life points" helped Mitsu drivers come together to showcase their adventurous lifestyles.
A social media widget crawled users' MySpace and Facebook pages to read the positive/negative connotations of their info. Based on their optimistic and zestful words, it logged their "life speed."
And to get up close and personal with the brand, we took a jaunt up the west coast in a Lancer (Los Angeles to Seattle and back in only four days!). Along the way, we shot and cut videos, posted blogs and recorded our entire experience. Go to blog site.
Wild postings helped viewers to locate dealerships.
Ambient street graphics rallied drivers around the campaign.
A social networking site that logged "life points" helped Mitsu drivers come together to showcase their adventurous lifestyles.
A social media widget crawled users' MySpace and Facebook pages to read the positive/negative connotations of their info. Based on their optimistic and zestful words, it logged their "life speed."
And to get up close and personal with the brand, we took a jaunt up the west coast in a Lancer (Los Angeles to Seattle and back in only four days!). Along the way, we shot and cut videos, posted blogs and recorded our entire experience. Go to blog site.